In addition to hundreds of millions of euros invested from abroad, this year Estonian startups raised a record amount of local capital.
Pactum’s founders Kristjan Korjus, Martin Rand and Kaspar Korjus preferred to raise a million euros from Estonia’s leading investors.
  • Pactum’s founders Kristjan Korjus, Martin Rand and Kaspar Korjus preferred to raise a million euros from Estonia’s leading investors.
  • Foto: Petri Hytt
Several Estonian startups have received as much as a million euros from Estonia. Angel investors who previously operated individually are now teaming up in venture capital funds to make larger investments.
One of the newcomers that raised a million euros from Estonian investors was the negotiating AI developer Pactum. The startup was founded by people already familiar to the Estonian startup community: Kaspar Korjus, who led the e-residency programme, Kristjan Korjus, CEO of Starship, and Martin Rand, co-founder of VitalFields. Pactum also has well-known investors including Jaan Tallinn, Taavet Hinrikus, Ott Kaukver and Sten Tamkivi. In total, Estonian startups raised €21.7 million from Estonia this year.
"There were several ways to raise capital, but it was our desire to move forward with four investors whom we had selected," said Kaspar Korjus. He added that while local investors are increasingly interested in Estonian startups, also the opposite is true: Estonian startups are increasingly interested in top Estonian investors who have made themselves a name globally. In addition to the capital itself, other important factors for choosing an investor are the speed of action, experience, network and readiness to help. "For the first investments, we don't have to search for them around the world."
Lember noted that since they were selected by the Superangel program, investors believe in them. "This is a very strong validating factor."
Montonio also received funding from Estonia, which helps to raise capital from abroad later on. “We are already looking for further investments. It seems that investors expect you to raise the first money locally and then seek growth funding from abroad. It is very important that you prove that the first local investment brings growth in business volumes and revenues. It will send a strong signal to European investors for next rounds," says Lember.
He adds that it is therefore very useful that Estonia has developed a strong venture capital support structure and that, through strong local funds, you can prove to the outside world that you are worth the additional investment.
Angel investors have discovered funds of funds
Tech entrepreneur and investor Rain Rannu noted that the increase in early-stage investments shows the emergence of exciting new companies as well as active local funds like Superangel, which he runs. Superangel has been actively investing in newcomers the past year.
Last year, Rain Rannu, along with other entrepreneurs and investors Veljo Otsason and Marek Kiisa, started a venture capital fund called Superangel, which invests in early stage tech companies. In four years, they want to invest in 40 such ventures and are raising €20 million for investments.
  • Last year, Rain Rannu, along with other entrepreneurs and investors Veljo Otsason and Marek Kiisa, started a venture capital fund called Superangel, which invests in early stage tech companies. In four years, they want to invest in 40 such ventures and are raising €20 million for investments.
  • Foto: Andras Kralla
"It a positive cycle of the startup community: those who have worked or started a successful startup company, complete the circle and start investing in their own company," Rannu said. In the same way, completely new investors are arriving on the market. "So there are companies to invest in and, secondly, there is enough local capital looking for investment destinations. First we had successful startups, now we also have successful investment funds and investors who are successful also in the world.”
According to Rannu, what brought him and other investors in the startup sector to setting up funds were the economies of scale. "As a single angel investor, you can still make smaller deals. As a fund, the leverage is bigger and we can help these companies for longer.”
Tech entrepreneur and investor Allan Martinson added that next to startups a local venture capital industry has been well set up in the last two years through the funds of funds that the Estonian government has been backing through Kredex and the European Investment Fund. "It's quite natural: when the number of local investors grows then the money has to end up somewhere. The funds of funds usually have criteria and limits on how much to invest in Estonia and how much they can invest elsewhere. In that way money finds its way to Estonian startups.”
According to Martinson, it's a perfectly normal trend among successful entrepreneurs to reinvest the money they have made. He noted that in all the major companies that have raised tens and hundreds of millions of euros, the founders and employees get the opportunity to monetize their options. This year, a good example of this was TransferWise.
The wave of venture capital funds is based not only on active groups of angel investors, but also on public policy: the state provides some money to the funds and the rest comes from private investors. “This builds up a venture capital industry, which is a very welcomed policy. As a result, local capital and startups emerge, and later the system starts to function by itself.” Martinson says the system has been running very well.
Martinson noted that Israel was once a textbook example of a country that built up its tech industry with state-sponsored investment funds, and when it happened, the state gradually withdrew from it. Similarly, Finland celebrated its 50th anniversary by setting up the Sitra Foundation. “There are examples of states who have launched the venture capital industry which has facilitated investments in the tech sector and startups. Estonia did the same and it has been successful.”
Martinson says that there is an interesting trend happening. While three or four years ago angel investments were made individually then now many angel investors have established their own funds with the help of Estonian funds of funds. “They have turned from hobby investors to professional investors who have funds and long-term commitments and an obligation to do this work in a longer term. Which is good, because people who used to do this as a semi-hobby have become professional risk capital investors. ”
Of the six million euros raised this year by Xolo, a company managed by Martinson and providing services to e-residents and freelance employees, more than two million euros came from the Estonian venture capital fund Karma Ventures, which is backed by EU funds, funds from the Baltic governments and money of the founders of Skype.
In total, more than €274 million has been invested in Estonian startups this year, of which 7.9% is Estonian capital.
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