Pipedrive, the leading CRM platform for sales and marketing teams, announced it has signed an agreement to receive a majority investment from Vista Equity Partners, a leading global investment firm focused on enterprise software, data and technology-enabled businesses.
The founders of Pipedrive from the left back row Ragnar Sass, Urmas Purde, Martin Tajur, Timo Rein and Martin Henk.
  • The founders of Pipedrive from the left back row Ragnar Sass, Urmas Purde, Martin Tajur, Timo Rein and Martin Henk.
  • Foto: Pipedrive
Pipedrive’s existing investors Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners, will continue as minority investors in the company and will partner with Vista and the Pipedrive team to accelerate the company’s growth trajectory. According to Äripäev, the transaction values Pipedrive at $1.5 billion dollars or 1,27 billion euros.
Vista’s investment and partnership will further fuel Pipedrive’s expansion by helping the company grow and optimize its product portfolio, expand internationally and increase its customer base globally through continued investment in its Go-to-Market engine.
“Pipedrive's overwhelming acceptance by over 95,000 sales teams around the world has been exhilarating,” said Raj Sabhlok, CEO at Pipedrive. “Reaching 'unicorn' status and partnering with Vista will enable us to accelerate our mission to support SMBs as they continue to digitize their businesses in order to grow," added Sabhlok.

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