Due to the global crisis caused by the spread of COVID-19 virus, Estonian edtech startups have decided to offer their products and services to the world for free. In one day, a platform was created and an ever-expanding list of services and products was put together.
99math team, co-founder and CEO Tõnis Kusmin on the right
  • 99math team, co-founder and CEO Tõnis Kusmin on the right
  • Foto: 99math
Tõnis Kusmin, co-founder and CEO of the math game platform 99math, is one of the leaders of the initiative. He and his team have had long days and sleepless nights since Thursday, working on customizing their products to support current crisis situation where children are distance learning and go out less. Kusmin is convinced that the crisis has given Estonia an opportunity to show the world how powerful we are as an education nation.
The initiative was created to provide support for organising distance learning in Estonia and to other countries and the private and public sectors are cooperating. "How it happened was that we took a very quick step with a bunch of entrepreneurs, and the public sector stepped in immediately and encouraged us to go even faster," said Kusmin.
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They quickly found out which products could currently be offered to support e-learning or getting through the curriculum in Estonia and internationally and in what languages they could be used.
There is a greater need for edtech solutions today than ever before.
Tõnis Kusmin
Over the weekend, a webinar was held on distance learning, where hundreds of people registered and hundreds of questions were discussed. According to Kusmin, a similar webinar by the best Estonian educational technologists could be offered to the world. “They are looking at Estonia. We are a strong PISA country and renowned for our e-services. There is a greater need for edtech solutions today than ever before,” he added.
The need for edtech services is growing
The need for digital solutions in teaching and learning in the current situation is growing and for edtech startups that offer such services it can bring in many new clients, Kusmin said. Also, entertainment portals like YouTube or the Estonian ALPA Kids are becoming even more popular, according to Kusmin, because people stay more at home, have time to learn and discover. The use of computer games and playful educational technology solutions will also likely see an increase.
Estonia's small size is a powerful advantage, the Estonian market is usually not enough to sustain a business in the education sector. The Estonian entrepreneur has to solve right from the start the fundamental issue of how to sell a service or product also outside of Estonia and in the current situation it is easier for us to adapt to the new situation and offer our products and services internationally.
The 99math team has from the start been developing a scalable company, not just one that has a decisive impact on a person's education, but one that reaches as many people in the world as possible. Today, this potential impact can be clearly seen. 99math products require very little adaptation to the educational systems of different countries.
Current situation is bringing about fundamental changes in the way schools operate and teaching is done.
Kadri Tuisk
According to Tuisk, the initiative is good for Clanbeat also in the long run. It will provide a broader base for product development with a large number of users to learn from. “The situation we are currently experiencing in Estonia and around the world is bringing out fundamental changes in the way schools operate and teaching is done. Being in the epicenter of those changes means a lot to us,” she concluded.
99math was founded in 2019 by computer game enthusiast Timo Timmi, the founder of learning content platform Tebo Tõnis Kusmin and software engineer Ain Arend.
Clanbeat was founded in 2016 by Kadri Tuisk.
Find the list of services offered by edtech startups HERE.
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